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The Value Proposition of Design Systems for a Mature Enterprise

The value that a design system brings to an early-stage product or a small organization is clear, but what about large enterprises with a long history and a myriad of products?

Can the value of a new design system outweigh the challenges of driving adoption and overcoming the status quo?

Let’s explore five key reasons why a design system is invaluable for mature enterprises:

Design systems drive consistency.

In the world of software, consistency builds trust and enhances usability. A design system fosters cohesion across all products and features, resulting in:

Design systems increase velocity.

Designers and engineers can work more efficiently by leveraging a common set of design elements to compose complex solutions. This accelerates progress by increasing:

Design systems enable builders to focus on their product areas.

When announcing the launch of AWS, Jeff Bezos famously said: “Focus on the things that make your beer taste better.” Just as it’s a distraction for a brewery to build its own power plant rather than getting electricity from the grid, any organization should be concerned with the things that impact their core offerings and outsource or abstract out the things that don’t.

To borrow a phrase from the launch of AWS, “Focus on the things that make your beer taste better.”

Just as a brewery shouldn’t be building its own power plant, an organization should concentrate on what impacts its core offerings and abstract out the rest. Design systems facilitate this by:

Design systems ensure best practices are built in.

Instead of burdening each feature team with ensuring cross-browser compatibility, accessibility, internationalization, and more, a design system can embed best practices in a single library and disseminate them to all users of the system:

Design systems reduce costs.

The upshot is that design systems reduce costs.

Organizations can do more with fewer people, freeing up designers and engineers to focus on new features and improvements that move the bottom line.

As products become more consistent and usable, user trust and customer satisfaction will increase.

Additionally, the initial investment in a design system will amortize across the saved design and engineering hours across many teams.


Design systems are not just for young companies and new products; they are essential tools for mature enterprises seeking to maintain their competitive edge and drive innovation.

Design systems drive consistency, velocity, and quality, and they reduce costs and build customer trust.