Jordan Koschei jordan koschei

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Apps, Stop Infantilizing Your Users

I’m getting tired of that cutesy, flat-shaded, CalArts-style aesthetic that so many apps seem to have adopted.

Headspace Website
This is the homepage for Headspace, a meditation app designed for adult humans.
Duolingo App Store Page
Duolingo is a great app. This character looks like it came from a startup promo video with ukelele music in the background.

These feel just a few steps removed from Clippy to me. Am I just getting cranky in my old age, or are there a lot of apps that infantilize their users, as if we wouldn’t be interested in a product if it didn’t look like it was designed for toddlers?