Jordan Koschei jordan koschei

The biggest productivity hack is to care about what you're working on.

I posted this on Twitter the other day:

It’s true, isn’t it? All the to-do lists and schedule optimizations in the world can’t fix a lack of enthusiasm about what you’re working on. And a little bit of enthusiasm has a habit of cutting through all the busyness – you may not have time for the tasks you dread, but if there’s something you’re really looking forward to working on, it’s amazing how quickly you can find space in your schedule.

Whether it’s your day job, a side project, or just an activity you enjoy – I hope you have something that makes you want to leap out of bed in the morning and get to work. If not, don’t be afraid to find it or make it.

Whoops, I just realized that I lapsed into “rah-rah, do what your love” territory. It’s all well and good to say “find a job you love,” but that’s a luxury that not everyone has. There are plenty of people who are trapped by student debt or a tight job market, or who just aren’t sure what kind of work they’ll find satisfying.

As Austin Kleon says, keep your day job.

If you don’t have a job that you deeply care about, I strongly encourage you to find (or start) a side project that gets you out of bed in the morning. Here’s an off-the-cuff list of some possibilities that are free and available to anyone:

  • Start a blog. My favorite thing about the Internet Age is that anyone can publish their thoughts. (That’s probably my least favorite thing, too, but that’s another story.) You have thoughts. Why not start a blog through Wordpress or Medium?
  • Take up cooking. I have found more satisfaction in cooking — real, authentic, not-with-a-microwave cooking — than I would’ve thought possible. There are few things as magical as buying some ingredients, applying heat, and seeing them transform into something completely different. I recommend looking at New York Times Cooking for a well-curated list of recipes for a variety of skill levels.
  • Learn to code. Coding is easier than you think, and it comes with an awesome sense of empowerment – if you can code, you can take your ideas and make them real. Codecademy will teach you for free.
  • Make something. Seriously, anything. Could be digital, could be tangible. Just make something of your own, and share it with the world! Oh, and that little voice in your head saying it won’t be good enough or nobody will be interested? That’s self-doubt. Everyone has it. Just ignore it – it’s not real.

In a world that revels in cynicism, caring is a superpower. Find that thing you care about and embrace it. If you’re not sure what it is, don’t be paralyzed by indecision – keep trying different things until you know.