A website doesn’t just happen. It is the result of a deliberate, research-driven process that examines your goals and obstacles and responds with a solution to meet them.
This is an overview of the process used by Impulse, honed by years of experience. We adapt the process to every project, but we do not deviate or remove steps from it. The value we provide to you is derived as much from the journey as from the destination.
Discovery
To make this project a success, we need to understand your organization, its culture, and your brand personality. Moreover, we need to understand the stakeholders involved - the customers, clients, employees, and decision-makers who will be relying on our work.
The Discovery stage enables us to build this knowledge through a tailored combination of:
- Conversations with relevant personnel within your organization
- Analysis of existing brand assets such as logos and advertisements
- Market research, stakeholder interviews, and user persons
At the conclusion of the Discovery stage, we’ll provide you with a document detailing our findings, which will prove useful to you well after this project is finished.
Strategy
Design without strategy is just shooting from the hip. We’ll come up with a plan that turns the data collected through Discovery into something actionable. Your website’s content and structure will take shape as we develop a better picture of how we can best reach your goals.
At the end of the Strategy stage, we’ll have a working model for your website’s content strategy, including breakdowns of how your website should be structured and what sort of information should go on each page.
Implementation
With a cohesive strategy in place, we’ll build the website itself. We design and develop simultaneously, ensuring that your site’s functionality and appearance are seamless and cohesive.
Your website will be mobile-friendly, standards-compliant, and cross-browser compatible. Furthermore, you’ll be able to make changes to the content without touching a drop of code, ensuring the site remains viable well into the future.
Testing & Launch
Prior to releasing your website to the wild, we’ll put it through its paces with different browsers, devices, and use cases. There’s no such thing as a 100% glitch-free website, but we’ll get it as close as possible. Once we’re certain it’s ready to go, we’ll help you launch it into the cloud.
After the launch, we’ll remain available for 30 days to help work through any unexpected problems that might come up. We’ll also walk you through how to edit and maintain your site, so by the time you’re ready to take full ownership of your new digital home, you’ll be completely comfortable with it.
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